• - Advertising Effectiveness
    - Benchmark Tracking
    - Buying Behavior Patterns
    - Competitive Positioning
    - Customer Satisfaction
    - Demand Elasticity
    - Market Segmentation
    - Market Share
    - New Products
    - Package Designs
    - Patient Satisfaction
    - Political Polls
    - Public Image Studies
    - Product Positioning
    - Sales Forecasting
    - Tax Levy Surveys


  • Questionnaire Development
  • Sample Design and Selection
  • CATI Programming
  • Screening and Interviewing
  • Call Dispositions
  • Incidence Rate Recaps

Interviewers are supervised and monitored continuously by full time supervisors who work side-by-side in the phone room with the interviewers.


Advanced Equipment
BRS' Centralized Data Collection Center offers 25 computerized interviewing stations for customized interviewing needs, efficiency and accuracy. Survey System software is used to collect the data.