Phone Room Stations

BRS’ Centralized Data Collection Center offers 25 computerized interviewing stations for customized interviewing needs, efficiency and accuracy. Survey System software is used to collect the data.

Phone Room Supervision

Interviewers are supervised and monitored continuously by full time supervisors who work with them side-by-side in the phone room with the interviewers.

Popular Telephone Interviews

• Advertising Effectiveness
• Benchmark Tracking
• Buying Behavior Patterns
• Competitive Positioning
• Customer Satisfaction
• Demand Elasticity
• Market Segmentation
• Market Share
• New Products
• Package Designs
• Patient Satisfaction
• Political Polls
• Product Recalls
• Public Opinion Studies
• Product Positioning
• Sales Forecasting
• Tax Levies

Phone Room Services & Programming

• Questionnaire Design and Development
• Sample Design and Selection
• CATI Programming
• Screening and Interviewing
• Call Disposition Reports
• Incidence Rate Calculation